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email specialist

  • Marketing
  • Camberley
  • £23000 - £25000 per annum
  • Permanent
  • Full Time
  • GF 120118 B
  • 12 Jan 2018
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Email Campaign Management:

* Utilising our CRM tools, run queries to segment our global database effectively.
* Create, test, schedule and deploy HTML emails to generate leads for Demand Generation campaigns.
* Optimise HTML files to ensure cross-platform compatibility and, increase engagement and performance.
* Implementing segmentation strategies - A/B Testing and MVT testing.
* Compile lead reports for campaign executives.
* Organise a weekly email calendar effectively and provide support on queries or technical difficulties.
* Utilise Google Analytics for tracking email campaign web performance.
* Provide monthly analysis of email metrics, KPI's and make recommendations based on trends.

Data Analytics

* Pull tracking summaries and monitor engagement in terms of Opens and CTRs to provide a weekly update.
* Carry out analysis on the data pool and highlight erroneous or incomplete data sets.
* Utilising email performance management tools such as Litmus, monitor email performance in terms of load times and provide insight on how engagement can be improved.
* Deliver email stats to provide insightful analysis for business growth and development.

Required Skills

* Strong verbal and written communication skills with great attention to detail.
* Strong data analytic skills required, understanding of macros is beneficial.
* Experienced with HTML, CSS and Java script for the creation of emails and tracking for multiple third-party clients.
* Experience using Litmus to test different browsers and comfortable with developing responsive/mobile-friendly emails.
* Must be familiar with at least one Email Management System (Examples: Marketo, Eloqua, CRI).
* Able to work independently, managing own workload to meet weekly deadlines for reports and analytics.
* Able to work with multiple departments to deliver on responsibilities whilst maintaining a good level of communication.
* Must have a creative mindset and have a passion for problem-solving, finding ways to improve current processes to ensure sustainability and efficiency.
* Experience using Adobe Dreamweaver will be beneficial.
* Experience using Google Analytics.
* Experience using the Microsoft Office package, advanced understanding of Excel formulas is a must.

Desired Profile

* Willingness to develop skills around the role to improve on carrying out responsibilities.
* Good knowledge of HTML coding, CSS and JavaScript.
* Experienced using Google Analytics and web performance tracking.
* Analytical approach and able to solve problems proactively.
* Strong background in technology would be beneficial.
* A strong interest to pursue development and success in Email marketing.
* Excellent attention to detail.
* Comfortable in a varied role.

Office Angels is acting as an Employment Agency in relation to this vacancy. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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